Social media is slowly becoming somewhat of an everyday essential for most of us now, and if you even more if you have a business or brand then social media presence is key. However social media isn’t as easy as it seems, and if you are a business you need to have some sort of structure and strategy to enable your social media presence to grow.
— bulk.ly (@Bulkly) September 7, 2020
Our first tip would be to ensure you know who your audience is and ensuring this will make it easier for you to be able to target them specifically. It is good to understand that no everyone is your audience, and that not everyone has the same interests and therefore not everyone will be interested in your good and/or service. Ensuring that you are targeting your audience is key to the success of your social media.
Social media has really benefitted during the months of lockdown caused by the global pandemic due to many more people being stuck at home with limited other ways of entertaining themselves therefore that’s why we are seeing an increase in traffic and posts during this period. Another industry that has been experiencing similar trends to this is that of the online casinos industry when looking here. These specific casinos have really benefitted as they have ridden the wave of the trend with offering multiple sign up bonuses for new customers.
Coming across as though you are human rather than an automated bot is one thing that followers would appreciate and be more interested in. Being a faceless, corporate social with zero personality will seriously hamper the effectiveness of your following and will not increase chances of sales through your socials. Many large brands today are learning away from the corporate look and now understand consumers like to have a brand that they feel personal to.
Updating your socials regularly and being consistent is something that once you have captured an audience is something that will ensure that they stick around. Posting once a day at the same time will allow for customers know when to expect new content and when to look out for new deals etc. If your posts are irregular and all over the shop, consumers are less likely to be engaged than if you were to have an organised schedule.